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With the mainstreaming of big data

By arrangement with Dawnend-ofTags: us government. Similarly, credit providers and credit scoring companies may now mine data — such as one’s social media footprint or even how frequently you charge your phone — to make decisions on credit worthiness. Unlike oil, however, data is not a finite resource. The fear of technology taking over jobs as artificial intelligence capabilities expand; the grave threat posed to democracy by fake news; the heightened surveillance powers of governments as identification regimes become highly digitised; and a multitude of other anxieties. Their bread and butter is monetising users’ personal and behavioural data.

Voters’ personal data can now be sold to campaigns to predict, influence and alter voter behaviour.The applications of mining personal data in order to predict and influence human behaviour seem limitless, as increasing aspects of our lives are being subjected to surveillance.The information asymmetry is stark: technology companies can gain endless insights into our private lives, but they are notoriously secretive of what data they are mining, of how our data is used, and who our data is sold to. Operating in a notoriously under-regulated industry, they have thwarted the dreams of the internet becoming a democratising force, amassed power and exploited users for personal enrichment.Fear of technological advancement — technophobia — has a long history.These developments have given rise to a form of technophobia unique to this century, and with many facets. Governments around the world must come up with strategies to protect their citizens from threats to security, privacy and democracy posed by American Big Tech companies.As these companies have risen to unprecedented power — systematically wiping out competition, through acquisitions and exclusionary digital marketplaces — “data is the new oil” is the mantra of the new age.Users tend to be unaware of why and what data is being collected. The Obama election win marked the beginning of a new trend: extensive use of technology and social media in running modern election campaigns. In a race for supremacy, tech giants outpace their competitors by finding increasingly creative ways to mine more and more personal data. If consent is obtained, it is through endless legal agreements for which the lay user has neither time nor knowledge.While governments’ surveillance powers, amplified by new technologies, evoke Orwellian horrors (“You had to live — did live, from habit that became instinct — in the assumption that every sound you made was overheard, and, except in darkness, every movement scrutinised”) of the role of “Big Brother” now increasingly being adopted by “Big Tech”.Perhaps the biggest china fabrics wholesale threat unrestricted data mining poses is to democracy. It is easy to see how such data may also be exploited by surveillance states to harass and silence opposition. There is also a growing trend of connected devices, towards a world where, as computer scientist Mark Weiser described, technologies “weave themselves into the fabric of everyday life until they are indistinguishable from it”.Anum MalkaniPublished: May 27, 2019, 1:00 am IST Updated: May 27, 2019, 1:00 am IST Over the last century, technology has evolved at breakneck speed and people everywhere have unprecedented access to the latest inventions. Neoliberal economics and the prevailing belief that regulation is the enemy of innovation have prevented corporate interests from being reined in.A couple of factors have paved the way for Big Tech to rise to supremacy.As the US government moves against Huawei, it is a reminder for governments all over the world to face the formidable forces of Silicon Valley, to protect their citizens and let democracy prevail. Harvard Business School’s Shoshana Zuboff describes this as a Faustian pact in which we are forced to trade our privacy and autonomy in return for the right to use the internet. Technology companies have also exploited the complexity of their technology to obfuscate their practices and motives.

The launch of the printing press was once met with great resistance as people feared how it may change society. In literature, technophobia has been a recurring theme, with novels such as Frankenstein instilling fear of the dark turn scientific advances may take.Over the last century, technology has evolved at breakneck speed and people everywhere have unprecedented access to the latest inventions.The US government’s recent aggressive moves against Huawei are a pressing reminder that it faces its own technology behemoths to contend with.

With the mainstreaming of big data, health (or other) insurance providers may now track and monitor the behaviour of policyholders through various connected devices to reduce their own risks and make decisions on insurance policies. Concerns on privacy and disenfranchisement aside, users are forced to write off their personal data — a highly coveted raw material — for free, with no share in the massive profits derived from it. As the US government moves against Huawei, it is a reminder for governments all over the world to face the formidable forces of Silicon Valley, to protect their citizens and let democracy prevail. Certain types of voters can be identified and targeted with tailored mesغير مجاز مي باشدes at specific times, in specific places. Cinema has painted dark, dystopian futures with machines taking over the planet.


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The sari has made inroads all around

| In fact, fashion trends are changing rapidly every season so when a new trend is discovered others are forgotten.“Yes, it is a tough time for fashion considering the number of options that a customer has but most importantly today’s customer is well informed. The business strategies need to change, and instead of being exclusive the brands have to get more inclusive to widen their consumer base. They know what they want, and have multiple avenues to get it. Polyester Knitted Fabric factory Educating your customer is the key to retaining them. “The bespoke trend is already visible and soon will catch up in the bridal market as well. However, if the attitude towards fashion needs to change, designers have to innovate and experiment with ideas to stay in sync with changing trends, believes celebrity stylist Nidhi Singh.

The rise of well-informed customers, asking for sustainable, fit for all colours, body type, and culturally correct brands, has led to the downfall of many iconic labels that thrived on promoting a certain idea of fashion and beauty.When it comes to pleasing the mercurial millennial and the following Generation Z, there is nothing fixed about what they like and what they don’t.Globally, a lot of trends and ideas have already been tried, and designers are struggling to generate new ideas.The need for personalisation and adaptability to various trends allows designers to stay true to their own creative inspirations and not blindly follow the trend. Hollywood and Bollywood celebrities have worn them to red carpet غير مجاز مي باشدas, fashion shows, press conferences, and very important events, bringing the humble sari once again to the forefront of the world fashion. In India, the fashion industry is uniquely competitive and brands that don’t innovate fast enough will be left behind. At the same time, it can be difficult to keep up with the world of fashion, as we are no longer governed by the extreme social standard that dictates how we can and cannot dress.”end-ofTags: fashion designer. As a designer, I focus on making more design creatives and stay away from mass production. These brands can turn around new products in fewer than six weeks from conception to shelf, and their success is forcing the rest of the fashion world to keep up. The sari has made inroads all around the world. With the excess of options, it seems designers are running out of trends, and now anything and everything that could possibly fall under the “opposite of fashion” category is being promoted on the runway for novelty. Designer Vidhi Singhania mentions, “Fast fashion brands and e-commerce retail platforms have disrupted the industry by meeting a previously untapped consumer need for trendy clothing for a lower price. They are aware of what they are buying and what they want. The biggest change in the industry is that the customer is now looking for the value of money.Interestingly, a lot of brands did innovate themselves including designer labels that are creating affordable pret lines to cater to the fast fashion trend.As fast fashion catches up with people across the globe, the demand and supply for customised designer wear and luxury products have gone down drastically. Designer brands all over the world are having a tough time sustaining the war of trends because the new age consumer is well aware of his/ her needs.

This need for personalisation and adaptability to various trends allows designers to stay true to their own creative inspirations and not blindly follow the trend.In India, people are willing to spend money on quality apparel, heirloom, special weaves, and other hand-made products, so the authentic brands will still continue to be in demand. Could this be a downfall of fast fashion? We find out what Indian designers have to say about the lack of innovation in the fashion industry. Customers are willing to pay for good service. To stay relevant, fashion brands need to be original and accessible. Same is for the fashion industry.  Coming years will see a decline in sales of high priced common design brands. Designer Dharna Hassija highlights that the new age consumer is well informed and the choices are not restricted by a publicised trend in magazines, newspaper or otherwise.THE ASIAN AGE. This certainly is a tough time for fashion, and a lot of design houses are changing their design philosophy to appeal to new target groups in order to sustain. No longer can the trend be governed by a seasonal collection of a handful of large fashion chains.Sari, he says, is versatile and can be draped in many ways from traditional to fun, sporty or business. She says, “To appeal to the younger buyers, designers have to add a contemporary twist and make the products more versatile. Therefore, the time spent on personal customisation is compensated as well. Due to changing millennial trends, in the last few years, we have seen a rise in the number of young girls coming to our store and buying saris,” explains designer Vidhi Singhania. The process of selling one collection fits all will soon disappear. While last year we saw the rise of trends like normcore, ugly fashion trends like dad sneakers, shredded jeans, and prairie dress coming back in vogue – the trend predictions for 2019 also look obscure.The sooner designers adapt to customer first (and not designer first) approach, the better it would be for them to adapt with times to stay relevant,” predicts Hassija.  To remain relevant is a huge challenge. If a brand needs to stand out in today’s time, the best way is to be original and accessible for all. For every design and sample, the customer is provided with various customisation in terms of fabric, colours, embellishments. In my opinion, this is the most beautiful change that the industry is seeing as it gives rise to the democratisation of fashion.


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